Knowledge Base
Essential Reading
Dive deep into the research, insights, and perspectives that shape our understanding of the attention economy.
Research Studies
Research Study
The Attention Economy and the Net
by Michael H. Goldhaber
If the Web and the Net can be viewed as spaces in which we will increasingly live our lives, the economic laws we will live under have to be natural to this new space. These laws turn out to be quite different from what the old economics would suggest.
1/1/1997
12 min read
Research Study
Standing Out of the Crowd: Emotional Arousal as a Primary Attention Signal
by Tim Wu
How did the media and advertising industries evolve to constantly compete for our attention? This comprehensive look at attention capture explores the history and ethics of the attention economy.
9/1/2016
15 min read
Research Study
Attention is All You Need
by Vaswani et al.
While this paper introduces the transformer architecture for AI, its title captures a fundamental truth: attention mechanisms—both human and artificial—are the cornerstone of information processing in the digital age.
6/1/2017
25 min read
Research Study
How Technology is Hijacking Your Mind
by Tristan Harris
A former Google design ethicist reveals how tech companies engineer apps to capture and hold our attention, often at the expense of our wellbeing and autonomy.
5/1/2016
10 min read
Research Study
The Age of Surveillance Capitalism
by Shoshana Zuboff
An analysis of how tech giants commodify personal experience and behavioral data, transforming attention into a tradeable asset within a new form of capitalism.
1/1/2019
18 min read
Research Study
Deep Work in a Distracted World
by Cal Newport
Newport argues that the ability to focus without distraction is becoming increasingly valuable and rare. In an economy where attention is currency, deep work is the key to thriving.
1/1/2016
14 min read
