US dollar

The brand has currency in the name. The color is the note.

• Paper

  #fefeea

  The bill. Light background, dark type, selection cream.

• Forest

  #278664

  Value. Light-mode money, paid-in amounts.

• Sage

  #79a471

  Live ink on dark paper. Tape, #1 wash, dark-mode money.

• Olive

  #4e594a

  Type on paper. Light-mode muted.

• Drab

  #676e5d

  Quiet metal. Heat, unused ranks, captions.

• Ink

  #121511

  The dark side of the bill. Default canvas.

Type

Wordmark

attention is currency

Cinzel. Caps. Tracked like a bill. The name is the mark.

UI

SF Pro — two weights, 400 and 590.

Money

$0.10 · $8,400

Rules

1. 01

   The name is a sentence

   Always lowercase: attention is currency. Never title case. Never AIC. The home-screen clip is “attention” because a sentence does not fit an icon label.

2. 02

   The color is a US dollar

   Paper cream, forest ink, sage worn in. That is palette 86099 — the note, not a tech gradient. Light mode is a bill on a table. Dark mode is a bill in a drawer.

3. 03

   The unit is USD

   Rank, hire, tip, shout, rush, steer — dollars. Settlement may be USDC or sats. The number on the board does not change unit. Format $0.10 and $8,400.

4. 04

   The mark is a 1

   Denomination, not a letter. Forest on paper, in both themes. It is #1. Do not swap it for a dollar sign — the name already says currency.